Client: Pin Oak Caregivers
Format: 3.75″ x 5.5″ 16-page booklet
Design Objective: Jane Seger, Administrator for Pin Oak Caregivers, searched the internet, but couldn’t find a blood pressure booklet that met her needs. Anne Swanson designed this simple booklet for Jane and her team to provide to their clients. Pin Oak Caregivers are always looking out for the families they serve.
Printer: Business Extension Bureau
Client: Realty Investment Club of Houston
Format: 8 1/2″ x 11″ two-sided, tri-fold brochure
Design Objective: The Realty Club of Houston (RICH) needed to update their brochure. The club focuses on educating investors and property owners and provides workshops and courses, networking, and advocacy for its members. Anne selected the cover image and created the headline. She also managed the printing for the project.
Client: Commerce St. Pilates
Format: 9″ x 6″ two-sided, color postcard
Design Objective: Deborah Cameron has been teaching Pilates in the Houston area for over 12 years and just launched her own business—Commerce St. Pilates. She wanted a design that appealed to both men and women and conveyed movement. Anne created the custom map and selected stock images to give the card an exciting feeling. Anne arranged for the printing, which provided Deborah with more time to do what she does best—help others achieve their fitness goals. Good luck on your new venture, Deborah!
This holiday mailer from the U.S. Postal Service arrived in my mailbox in December. The illustrations and interior design are holiday-inspired and attractive. The mailer folds out to five panels and contains information on mailing and shipping during the holiday season.
However, before I could get to the good stuff inside, I faced the challenge of opening this letter. Although it looks like this is a traditional envelope, it is not. The decision to create a design that is confusing was a poor choice. The item is glued at the top edge, with stretchy clear glue. But for those of us with less-than-perfect vision, this design serves only to frustrate. Our job, as graphic designers, is to make information easily understood and accessible. So, this item, though attractive, fails its first objective…getting the recipient to open it!
The paper newsletter remains an effective and popular tool for communicating information. With e-newsletters filling our inboxes, some of us have to do a brutal unsubscribe to reduce the number that reach us. One click makes it easy to subscribe to e-newsletters, but it is much more difficult to find the time to read them all. But we all know that a brief printed newsletter can be read in one “sitting” (and we all know the favorite reading spot in the house!)
The printed newsletter has some advantages over electronic newsletters. Our neighborhood civic club still prints a newsletter six times a year. The homes in our neighborhood were built in the 1960s, and there are still many original owners living here. Many of those folks prefer to receive their neighborhood information in a printed newsletter. But an electronic PDF posted to the club’s website satisfies those who prefer getting their information online. My point is that there are still segments of the population who benefit from receiving printed materials, including newsletters.
Newsletters are often 8-12 pages with brief articles and photos. They are a good vehicle for distributing information to customers, employees, your membership or club. Take a fresh look at your communication efforts and you might find that an old favorite (the printed newsletter) can be a great way to stay in touch.