Client:S & B Engineers and Constructors
Format: 16-page, 8 1/2″ x 11″ color newsletter
Design Objective: S & B Engineers and Constructors provides a quarterly newsletter to its employees. The newsletter is filled with articles about employee special events, photos, accomplishments, and family news.
The paper newsletter remains an effective and popular tool for communicating information. With e-newsletters filling our inboxes, some of us have to do a brutal unsubscribe to reduce the number that reach us. One click makes it easy to subscribe to e-newsletters, but it is much more difficult to find the time to read them all. But we all know that a brief printed newsletter can be read in one “sitting” (and we all know the favorite reading spot in the house!)
The printed newsletter has some advantages over electronic newsletters. Our neighborhood civic club still prints a newsletter six times a year. The homes in our neighborhood were built in the 1960s, and there are still many original owners living here. Many of those folks prefer to receive their neighborhood information in a printed newsletter. But an electronic PDF posted to the club’s website satisfies those who prefer getting their information online. My point is that there are still segments of the population who benefit from receiving printed materials, including newsletters.
Newsletters are often 8-12 pages with brief articles and photos. They are a good vehicle for distributing information to customers, employees, your membership or club. Take a fresh look at your communication efforts and you might find that an old favorite (the printed newsletter) can be a great way to stay in touch.
Client: Ostomy Association of Houston
Format: Monthly black and white 8-page newsletter
Design Objective: This nonprofit organization, run by volunteers, is one of the most active ostomy organizations in the country. Though they are on a tight budget, this group is able to provide a polished newsletter to their subscribers.
The newsletter provides vital information to both new ostomates and those who have been living for many years with an ostomy.
To view the entire July 2011 issue, please click on the image.
Client: Rice University Historical Society
Format: 8 1/2″ x 11″, two-color, 8‑page newsletter
About the project: The Rice Cornerstone is a publication of the Rice Historical Society. This issue features articles about a famous prank from the ’70s, the College System at Rice University, and memories of a childhood spent on the campus.
Click on the image at left to view this issue of the Rice Cornerstone.
Client: Rice University Historical Society
Format: 8 1/2″ x 11″, two-color, 8‑page newsletter
Design Objective: This issue features articles about the famous MOB (Marching Owl Band) and the history of the songs of Rice University. This issue is the first using the new design and school’s trademark blue color. Previous issues were printed in black and white.