The Gap Logo Fiasco

Designer’s Eye is a series of articles in which I offer a graphic designer’s view of the world.

A graphic design misstep?

Okay, so maybe it’s not as alarming as the New Coke uprising a few years back, but The Gap didn’t realize what a reaction they would get to their new “stealth” logo launch. Gap fans (and others) questioned the change to the well-established, and apparently, well-loved logo. If you’d like to see the new (and now deceased) look, please visit the link below:

Read more about the old vs. new Gap logo