Simple Effective Logo

Designer’s Eye is a series of articles in which I offer a graphic designer’s view of the world.

Stock Logo Nails It!

While driving around town, I spotted this logo on a delivery truck. Thanks to the internet, I was able to find samples to show you. I was impressed by the simplicity of the design and liked the image created by the negative space inside the S. If you enjoy “negative space” as much as I do, check out the link provided here:

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