Brand and Identity

Designer’s Eye is a series of articles in which I offer a graphic designer’s view of the world.

An interesting article from the Wall Street Journal caught my eye. It brings up some questions for those of us who design distinctive identities for our clients. It raises important issues related to ownership—can the established brand of one entity claim ownership of a color, style, or even the use of bold type in a logo? What do you think? Should Target own its red? Or McDonalds the shape of its arches? And what about poaching a slogan, like the “Got milk?” campaign? Where do you draw the line?

Read the article here:
Charity Brawl: Nonprofits Aren’t So Generous When a Name’s
at Stake