AR STER O ALARM

Designer’s Eye is a series of articles in which I offer a graphic designer’s view of the world.

When Your Message Gets Lost

Recently, I went out to lunch with friends and visited a little postal center. The business next door had a sign that read “AR STER O ALARM.” And it took me a few seconds to process this strange message in a language I did not understand (though it seemed to resemble English.) Oh, I see…it was CAR STEREO ALARM. It seems so obvious now!

As I chuckled about my confusion at the apparent missing letters, I realized that this certainly couldn’t be good for their business. And as a “security” business, there was something very disturbing about the fact that someone had stolen two of the letters from the sign.

First impressions are important. That is why a consistent identity and well-crafted message can do wonders for your business. Make sure you present an identity that represents what you do, in a way that reflects professionalism. Take a look at your business with fresh eyes and see what your clients or potential customers see!

YOU AY BE URPRISED!