Client: Printing Industries of the Gulf Coast
Format: Event Postcard
Design Objective: Printing Industries of the Gulf Coast held the Print Showcase to highlight award winning printed pieces from the Graphic Excellence Awards. Members of the design community were invited to this summer evening event so they could learn more about print possibilities.
Jar label with recipe
Jar topper artwork by Celebration Company clients
Client: Jewish Family Service, Celebration Company
Format: Jar Labels & Toppers
Design Objective: Celebration Company is a social entrepreneurial program for adults with disabilities. One of their fundraising projects is the “Honeyless” Honey Cake that is prepared by The Sisterhood of Congregation Beth Yeshurun and decorated with artwork from the clients of Celebration Company. Anne designed the label for the jars and scanned client artwork so it was suitable for printing. If you’d like to purchase the delicious mix, please visit the Celebration Company site.
Sweet Memories Cake Mix
Client: Realty Investment Club of Houston
Format: 8 1/2″ x 11″ two-sided, tri-fold brochure
Design Objective: The Realty Club of Houston (RICH) needed to update their brochure. The club focuses on educating investors and property owners and provides workshops and courses, networking, and advocacy for its members. Anne selected the cover image and created the headline. She also managed the printing for the project.
Client: Commerce St. Pilates
Format: 9″ x 6″ two-sided, color postcard
Design Objective: Deborah Cameron has been teaching Pilates in the Houston area for over 12 years and just launched her own business—Commerce St. Pilates. She wanted a design that appealed to both men and women and conveyed movement. Anne created the custom map and selected stock images to give the card an exciting feeling. Anne arranged for the printing, which provided Deborah with more time to do what she does best—help others achieve their fitness goals. Good luck on your new venture, Deborah!
This holiday mailer from the U.S. Postal Service arrived in my mailbox in December. The illustrations and interior design are holiday-inspired and attractive. The mailer folds out to five panels and contains information on mailing and shipping during the holiday season.
However, before I could get to the good stuff inside, I faced the challenge of opening this letter. Although it looks like this is a traditional envelope, it is not. The decision to create a design that is confusing was a poor choice. The item is glued at the top edge, with stretchy clear glue. But for those of us with less-than-perfect vision, this design serves only to frustrate. Our job, as graphic designers, is to make information easily understood and accessible. So, this item, though attractive, fails its first objective…getting the recipient to open it!