Top 5 Reasons Your Small Business Needs a Graphic Designer
1. You would like to get a business card/brochure/postcard printed.
Yes, you have a lovely desktop printer. Yes, Kinko’s is right across the street. But you might consider stepping up your game with quality printing. A graphic designer can take your piece from concept to design to printing. You might just need help in selecting a reliable printer. Your designer can help you navigate the many paper and finishing choices that are out there. They can help you get estimates and save you from costly printing mistakes.
A graphic designer can also help you determine the best method for conveying your message. For instance, a postcard might suit your needs. Or maybe you have more to say and need a monthly newsletter (printed or electronic). This is where a designer can advise you on the steps that you will need to take to complete your project.
2. You don’t know a .jpg from an .eps from a .tif from a hole in the ground.
Your graphic designer can help you create files that are suitable for print and web use. We can help you crop, re-color, or select a memorable image that will improve your message with a strong visual element. Your logo may benefit from having several versions that can be used in print or web. A designer can help you create an arsenal of appropriately formatted designs.
3. You try to design your own materials in Microsoft Word or Publisher, but you just aren’t getting the polished look you were hoping for.
Your graphic designer has years of design experience and access to page layout software (usually Quark or Adobe InDesign). These programs allow for greater flexibility, consistency, and typographic control. Designers also have a multitude of fabulous fonts to choose from. Maybe you’re ready to make a change from Arial! The time you save by not doing the layout yourself can be spent building your core product or service. If you have specific ideas about how the piece should look, your designer will be happy to work with you (and your ideas)!
4. There are not enough hours in the day for you to run your business and design your own collateral materials.
You get professional help with your accounting, staffing, and technical support. Why not consider working with a graphic design professional who can help you create a strong identity for your business or freshen your existing branding?
5. Your business deserves to look good, as well as succeed.
That first impression, whether in print or on the web, can engage the viewer and make them interested in learning more about your business. Don’t underestimate the visual impressions you leave with your prospects and clients. The expression “you never get a second change to make a first impression” is well placed. Make sure that first impression makes them come back for a second look!
If you have a project that could use a designer’s touch, please send me an email or call 713-398-1912.
