Once upon a time, there were three little pigs.…
The first little pig decided to design his brochure using Microsoft Word, since he already knew how to use it. He would save money by doing it himself. Maybe it didn’t matter that when you folded it, the margins were a little off. And everyone loves Comic Sans. No one would care that he had used multipurpose paper and printed it on his little desktop printer. People really don’t notice those things anyway, do they?
The second little pig had a nephew who agreed to design his brochure for free. It doesn’t get any cheaper than that! So the second little pig sent him the copy and he waited, and he waited, and he waited. But the nephew, who was SO artistic, had better things to do than design a brochure for his demanding uncle. He had sows to meet and fields to rut. He never got around to doing that brochure.
Now, the third little pig, who was quite the entrepreneur, knew that he needed help promoting his brick business. So he contacted the town’s graphic designer. With years of experience in graphic design, she was well suited to handle his project. He supplied her with the text, they picked out some eye-catching images, and in no time at all, the brochure was designed and printed. His brick sales sky-rocketed!
With all the new business that poured in, he needed extra help. Since Pig #1 and Pig #2 never got their businesses off the ground, he hired them to run the store while he played golf at the Pork Links Golf Club.
If you want to make a great impression, invest in design. Brick by brick, you will build a strong business that can weather the storms…and even an occasional huffing, puffing wolf.
If you have a project that could use a designer’s touch, please send me an email or call 713-398-1912.